Google added tiny favicon icons to its search results today for some reason, producing more clutter in what used to be a tidy interface, and apparently without in fact improving the outcomes or the user experience. The company says it becomes part of a plan to make clearer where information is originating from, but how?
To provide you a concept of how very little the change is, here’s what it looked like when Google made the exact same tweak in 2015 to the searching experience on phones:
In my Chrome desktop browser, it seems like an irritating, unnecessary change that doesn’t really assist the user determine how great, bad, or reliable an actual search engine result may be. Yes, advertisements are still plainly marked with the word “advertisement,” which is an advantage. But do I require to see Best Buy’s logo design or AT&T’s blue circle when I look for “Samsung Fold” to understand they’re attempting to sell me something?
The business tweeted that the change to desktop results were rolling out today, “helping searchers much better understand where info is originating from, more easily scan results & choose what to explore.” Though the logo designs have actually been noticeable in search results on Google’s mobile internet browser since last year, Google’s statement doesn’t deal with how effective or unimportant the favicons might have been for mobile users.
When Google first introduced, its sparse, nearly blank search page and minimalist outcomes were an incredibly welcome change, compared to the fragments on other search home pages at the time (which continues on websites like Yahoo). Adding favicons makes Google’s search engine result look a little cartoonish, and if we think Facebook users who can’t figure out a credible news source from their racist uncle’s preferred blog site are going to be assisted by small pictures on Google, well, we’re most likely to be dissatisfied.
Google does often make changes to search that actually do enhance user experience or outcomes, however. In the previous few months, Google altered its search algorithm so it doesn’t see a search inquiry as a “bag of words,” improved its outcomes to prioritize trusted news sources, and even added enhanced truth results to searches.
If you’re intrigued by the new logos in your search engine result, Google offered directions on how to alter or add a favicon in search results page for those who don’t know. Lifehacker likewise supplied directions on how to use filters to reverse the favicon nonsense and revert back to how the search engine result used to look. You can decide which how-to is the better.