Microsoft is revealing its very first TV commercial for Microsoft Teams this weekend. Microsoft has actually been aligning its Teams software application as the center for the future of its Office suite, and this ad plays into that.
This TV commercial, which also consists of Microsoft’s most current Surface hardware, is clearly designed to handle Slack in markets that might consider the rival group chat software over Microsoft’s alternative. Microsoft has actually effectively chased after and overtaken its Slack competitors during the previous year, resulting in Groups being used actively by 20 million people day-to-day compared to Slack’s 12 million.
Slack has declared it’s not worried about the reach of Office 365, and it’s focused on how many of its users enjoy its product and the quantity of time they invest using the app. Slack even buffooned Microsoft last year, implicating it of ripping off its advertisements.
Despite the increased competition between both companies, there’s likely space for both Slack and Microsoft Teams in the market. A large number of small businesses depend on a mix of Zoom, Slack, Google, and Dropbox instead of an Office 365 subscription. Whereas Microsoft is easily winning the bigger enterprise side of the chat app market, with 91 business from the Fortune 100 already using Microsoft Teams.