Legendary is asking TikTok users to create Fortnite‘s next emote. The winning dance will be brought into the video game as a new emote, one of the many elaborate moves Fortnite characters can break into in celebration.
The contest seems to be part of a bigger technique from Epic that’s developed to keep individuals talking about Fortnite, as its popularity wanes ever so a little following two truly blockbuster years. It had the result of getting Ninja and his fans thrilled about the video game, and it provided other creators a reason to keep playing Fortnite in the hope that they might get a tie-in one day, too.
Together with the dance contest, Fortnite also revealed two more creator tie-ins: emotes based on Jordan Fisher, an actor and frequent Fortnite e-sports host, and Pokimane, the 10 th-most-followed streamer on Twitch. Pokimane stated she developed the dance herself over a weekend after being approached by Impressive. A video of the dance published to Twitter already has 2.6 million views. “There’s no skin in the meantime,” she said on a stream unveiling the emote. “Maybe some day.” The custom dances have to be bought in game, and it’s most likely that developers are getting some cut of the sales.
Searching for dance moves on TikTok offers another way for Impressive to keep conversations around Fortnite going. While the contest is only a week long, it indicates a week of individuals pointing out Fortnite together with new dance moves in the hopes of breaking out, advising TikTok users of another method they might be spending their time.
Fortnite has actually had an untidy history with emotes, having been accused multiple times of stealing dance moves that went viral online. While the lawsuits are stalled today, Impressive has actually been sued over the floss dance and the Carlton dance, among others. One lawsuit declared that Impressive copied moves from the video for “Gangnam Design” by cloning Psy’s motions frame by frame.
Searching for brand-new initial dances avoids that problem, at least so long as Legendary can validate the community-made relocations are initial.