Amazon Music typically does not get the same buzz as Spotify or Apple Music, but the service is still proliferating and is catching up to those rivals at a rate that might shock you. Amazon states its music service has actually now surpassed 55 million consumers.
Apple last pointed out an Apple Music subscriber count of over 60 million, so Amazon is quickly chipping away at that lead. “Amazon does not talk numbers that much,” Amazon Music boss Steve Boom informed the Financial Times
That’s in big part due to the fact that Amazon Music has one huge consider its favor: flexibility. There are several rungs that make up Amazon Music, and the service gets to ride on the massive appeal of Amazon’s Prime membership, which has actually become important for many individuals. It’s likewise firmly integrated into the business’s Alexa voice assistant. Let’s have a look at the handful of choices you have actually got, from most pricey on down to totally free (with ads).
- Amazon Music HD: The step-up audiophile upgrade to Amazon Music Unlimited launched last fall for $1499 regular monthly ($1299 if you have actually got Prime)
- Amazon Music Unlimited: This is the real, appropriate Spotify and Apple Music competitor and starts at the very same $9. Amazon Music Unlimited subscriptions grew by over 50 percent in 2019, according to the company.
- Amazon Music Unlimited (single-device plan): Perhaps you lead a life of simpleness and only desire to listen to music on the Amazon Echo in your living room. One of the more novel plans provided by Amazon is the single-device subscription, which can be used on supported Echo and Fire TV gadgets for just $3.
- Amazon Music for Prime subscribers: Amazon Prime consumers get on-demand, ad-free access to over 2 million tunes through the Amazon Music service. There’s no included cost or membership for this, apart from the routine Prime membership.
- Ad-sponsored Amazon Music: If you’re not a Prime individual and don’t want to pay for music, Amazon still has something for you. The complimentary, ad-supported tier of Amazon Music offers you access to top playlists and countless music stations; you just lose the benefit of listening to any song you want as needed.
And to reach its 55 million number, Amazon is tallying up the customers on all of them. From Amazon’s news release:
Amazon Music has actually grown almost 50%year-over-year throughout the United States, UK, Germany, and Japan, and has actually more than doubled in our more recent nations such as France, Italy, Spain, and Mexico.
Most of Amazon’s competitors have, at the majority of, 2 plan alternatives: complimentary and paid. As typical, Amazon is flooding the zone and hoping it can draw in every kind of music listener.