Dom Hofmann, the co-creator of Vine who has actually been silently dealing with a successor to the short-form video platform, states the brand-new app, called Byte, is available now on iOS and Android. The app has actually been readily available in beta kind for rather some time, but its launch late on Friday afternoon came as a total surprise.
Hofmann has actually been establishing Byte on and off for years, after he gave up Vine just after its acquisition by Twitter. Last we spoke with him in an official capability about the app’s launch (he’s been regularly dropping updates in the app’s rather active online forum) remained in November 2018, when Hofmann said it would be getting here in the spring of the following year.
This was after Hofmann had actually postponed work on the Vine follower, which he at first named V2 before formally rebranding the task as Byte, in May2018 TikTok is now Byte’s most significant competition, as the app has fast-become one of the most explosively popular platforms ever developed and has mostly taken up the short-form video mantle from Vine after Instagram and Snapchat developed into less teen-oriented and more ad-friendly platforms.
In fact, Hofmann created the Byte name back in 2015, when he was designing his next app. It was a short-term innovative app with a social part similar in ways to the original Vine that, in a wild twist, let you develop customized soundtracks to play over images and GIFs, much like how TikTok would later use licensed music and a lip syncing theme to propel itself to viral fame. Hofmann merely resurfaced the Byte branding as the main item name for V2 when he decided he would in truth follow through and release it.
extremely soon, we’ll present a pilot variation of our partner program which we will utilize to pay creators.
— byte (@byte_app) January 25,2020
Byte is out now and longtime fans of Vine, which Twitter unceremoniously shut down just four years after obtaining it, will most likely be happy simply to have anything that looks like the defunct platform’s temporary however exceptionally impactful imaginative spirit. We’ll have to see whether TikTok users provide Byte an opportunity, and if the app can live up to the hype of carrying the Vine flame forward.
In an interview with TechCrunch, Hofmann says Byte will present a revenue-sharing mechanism to help creators make money for their work when the app does ultimately present marketing. “We’re looking at all of those, but we’ll be beginning with an earnings share supplementing with our own funds. We’ll have more information about exactly how the pilot program will work quickly,” Hofmann states. And in a series of tweets from the official Byte Twitter account, the business states “settlement creators is one essential way we can support” both imagination and community.
Update January 24 th, 8: 15 PM ET: Added additional details relating to the history of Byte and Hofmann’s prior work, in addition to a quote from Hofmann on Byte’s profits sharing.