‘Real-life Mario Kart’ company loses appeal and should pay Nintendo more

The business that used real-life go-kart tours of Tokyo, with chauffeurs dressed up like Mario Kart characters, has actually lost in court to Nintendo again, and this time should pay five times the original judgment against it.

Mari Movement Advancement Co.– formerly doing business as “Maricar”– lost its appeal of a 2018 trial that discovered it had infringed Nintendo’s intellectual property. Kotaku today kept in mind that the company has considering that rebranded itself as Street Kart Akihabara, and supplies its customers superhero-themed outfits.

” Street Kart remains in no chance a reflection of Nintendo, the video game ‘Mario Kart’. (We do not supply rental of outfits of Mario Series.)” the business’s main website now says. Advertising images reveal its riders wearing a variety of ridiculous and superhero-themed costumes, although some functions on the karts– seemingly previous branding alluding to Mario Kart– are blurred out.

That obviously wasn’t excellent enough for the company’s appeal. In a declaration today (equated from Japanese), Nintendo said it would continue its legal efforts to secure its brand name and intellectual property.

Nintendo sued the business in February 2017, around the time that news and social media accounts pointed out tourists were driving around Tokyo in a kind of real-life variation of Mario Kart.

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