Cloud9 and Guinevere Capital announce strategic partnership

Leading sports and esports financial investment and advisory company, Guinevere Capital, and world distinguished esports team, Cloud9, announce their strategicpartnership The partnership centres around Kings Row LLC, a Cloud9 subsidiary which is home of the Overwatch League team London Spitfire and Overwatch Contenders Team British Cyclone, and intends to deepen the team’s functional capability in the UK and Europe. The partnership will start instantly in order to build the structures for 2021, when the Spitfire expect live events will return, in order to link to the UK community and establish regional business collaborations. The strategic partnership shows Cloud9’s commitment to the UK esports fanbase and dedication to building a best in class business around Spitfire. For Guinevere the partnership symbolizes the chance to broaden their portfolio into Europe and will see them support 2 of the greatest UK franchises, London Spitfire and Excel Esports.

Guinevere Capital combines the conventional sports and esports worlds both from a performance and commercialisation viewpoint and intends to establish regional esports environments. The company covers Australia, New Zealand and Europe and is extensively understood for their financial investment in British organisation Excel Esports having actually supported the team’s effective application into the League of Legends European Championship and the creation of the teams performance center at Twickenham Arena. Guinevere also set up the Esports High Performance Centre in the Sydney Cricket Ground and have plans in the pipeline for a 3rd arena center. Headed up by Dave Harris who has over eleven years experience throughout conventional sports consisting of football, rugby and cricket, the partnership with Cloud9 will see Guinevere bring their competence in sports to protect business chances for London Spitfire while also enhancing the company’s aspiration for establishing the European esports community.

Guinevere will be joined by UK esports market leader, Duncan McMonagle, previously the Senior Vice President and General Manager of esports for Minute Media, Duncan’s competence periods media, marketing and commercialisation of the esportsspace His focus will be on collaborations throughout brand names, stakeholders, characters and community groups. Duncan joins the Guinevere team together with Jason Spiller, who has substantial experience building gaming and esports brand names and marketing having actually held functions at Microsoft & & PROPHECY by HP. Jason joins the team with a main focus on building connections with regional fans and will be creating regular weekly content for fans throughout the UK and Europe. The recently formed team will take advantage of their connections in addition to functional and business experience in the UK and European market to create new chances. Players and performance personnel will continue to be based in Korea however the division of resources will help to form a new structure for the organisation to increase chances in 2021.

London Spitfire and British Cyclone have actually been 2 of the best carrying out teams in the league, with Spitfire making history as the inaugural winners of the first Overwatch League Grand Finals in 2018 and Hurricanes currently on a winning streak and a shining example of European skill. The partnership is designed to shine a spotlight on skill and the success of the competitive side of the organisation motivating more presence, engagement and chance. The partnership will see the recently formed team raise British Cyclone, highlighting the competitive pipeline available for European players while also getting regular content for fans by leaning on British characters. The team will create regional events and create collaborations with universities to link with the community and grassroots scene.

“When Cloud9 made the decision to invest in Overwatch League, we knew taking on live events, marketing, and commercial operations in the UK would be a challenge. When we connected with the team at Guinevere, their backgrounds in traditional sports, media, and esports in Europe, this convinced us that they’d be the right partner to build the business with,” stated Dan Fiden, President of Cloud9. “Local support will ensure the team grows from a commercial and community standpoint. The city-team process has been very successful in generating local fan bases that go beyond esports. It’s important for us to work with a partner that understands the city-based structure and how to maximize the potential this can offer. For London Spitfire to develop strong connections to fans and partners having local support is vital.”

“There is huge potential in the UK esports scene which is still under-developed when you compare it to the rest of the world. For Guinevere, the opportunity to work with London Spitfire will allow us to work across two major British brands, cementing ourselves within the region,” stated David Harris, Handling Director of Guinevere Capital. “My background is in traditional sports which has a great deal of synergy with the vision behind city-based esports teams and structures. My ambition is to help develop the UK and European esports ecosystem and to help organisations such as London Spitfire and British Hurricane, two immensely talented teams, stand out from the crowd, have their voice heard amongst the community and to gain the attention of brand partners.”

For more information on Guinevere Capital please see

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Marques Daniel
Marques Daniel
I am the main reporter of Gaming Ideology. I love to play 2D Games like CupHead. I am working as a reporter for five years now and loves to provide gaming news to others.

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