Guild Esports appoints MediaCom S&E to support global partnerships strategy

Guild Esports (Guild) has announced the consultation of MediaCom Sport & & Home Entertainment (MediaCom S&E) as the Company’s first consultancy providing Guild’s commercial partnerships strategy.

Guild’s consultation of the esports division of MediaCom, one of the world’s leading media firms, will support the Company throughout all elements of its industrial proposal, development, and global go-to-market strategy for its industrial partners.

Guild Esports, which is co-owned by David Beckham, is bridging the space in between sports and esports with an academy-powered model and a brand name that commemorates and utilizes the tribal and varied commitment of esports lovers on a global scale. The Company’s aspiration is to build a culture of excellence around both its brand name and digital existence and to establish a way of life cross-over brand name fit to the fast- growing esportsmarket Internationally esports is currently valued at US$ 1.1 bn and is predicted to grow by 42% to US$ 1.56 bn by 2023.

Guild invites MediaCom S&E as an accomplished firm with a tested track record and a wealth of partnerships and esports know-how that will enhance the appeal and boost of Guild’s broadeningbusiness Guild’s consultation of MediaCom S&E dovetails with the firm’s current growth of its gaming business following current work with Tencent, one of the world’s biggest financiers into esports releasing and relaying, along with Cartier, Piaget and Richemont.

Carleton Curtis, executive chairman at Guild, commented:

“We are excited to be working with MediaCom to spearhead Guild’s partnerships strategy. Their wealth of experience within the tech sector and their understanding of our core channels makes them a perfect fit in supporting the growth and establishment of Guild as one of the leading players within esports.”

Michelle Tierney, Director of Business Partnerships at Guild, stated:

“We are at a pivotal moment with Guild poised for accelerated growth. This is an exciting time to welcome MediaCom S&E who can build on the momentum of our launch, foster partnerships and bring Guild to new audiences across the globe.”

Misha Sher, global VP of MediaCom S&E, stated:

“We are delighted to be partnering with Guild at the beginning of their exciting journey. The popularity and appeal of esports as a cultural phenomenon continues to grow and Guild are perfectly positioned to capitalize on the momentum. Operating at the intersection of media, technology and culture, we know what’s required to attract commercial partners in a new, digitally led world. We thank Guild for their trust and look forward to helping them build one of the industry’s leading organisations.”

Guild’s inaugural teams for EA FIFA Esports and Rocket League debuted previously this year and the Company will continue to scale into various esports disciplines over the course of the 2020/21 season. Guild’s expert athletes can also expect to compete in the popular title Fortnite.

Sign up for updates on: www.guildesports.com

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Marques Daniel
Marques Daniel
I am the main reporter of Gaming Ideology. I love to play 2D Games like CupHead. I am working as a reporter for five years now and loves to provide gaming news to others.

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