Tundra has reveal its new brand name, FIFA roster for the 2021 season, and collaboration with TikTok and sportswear brand nameKappa The groundbreaking collaboration, which comes in line with the much-anticipated release of FIFA 21, will cover both the physical and digital worlds, with a new @TundraEsports account to be introduced as part of the collaboration to rally and captivate all fans of the esportsteam As the Principal Partner, TikTok will also be positioned front and center on the new jersey which introduces as part of the team ´ s rebrand and will be produced by globally distinguished sportswear service provider Kappa, who joins Tundra as their Official Sportive Teamwear service provider.
The Tundra FIFA 21 roster is a star studded line-up of international champions and skill from Saudi Arabia, Poland, France and Russia:
- Musaed “Msdossary” Al-Dossary— 2018 FIFA eWorld Cup Champ, back- to-back Xbox World Champ and one of the most significant stars in FIFA with over 945,000 followers throughout social media.
- Anton “klenoff” Klenov— RESF Russian Interactive Football Cup Champ and member of the 2019 eNations Cup Russian National Team
- Damian “damie” Augustyniak— 2019 Gfinity Elite Series Series 4 Champ and ranked leading 4 in the 2019 FIFA eClub World Cup
- Stepan “Funkbraza” Mikhovich – 2020 MC Vulkan FIFA Series # 1 Champ and RESF Russian Interactive Football Cup Xbox runner up
- Enzo Serre (Head Coach)– Former Fnatic and AS Roma Head Coach of FIFA 18 & & 19 back to back Gfinity Elite Series Champions, former individual coach of Donovan “Tekkz” Hunt- the winner of 2 Majors and ending up # 1 in the world and currently coaching MsDossary, having already helped him with accomplishing Middle East and Africa Summertime Cup Series Champ
TikTok made its debut into esports this year with the TikTok Cup, it’s first college esportstournament Kappa, which has actually continually broadened its esports existence over the years to end up being endemic within the space, will produce Tundra’s new apparel that includes the freshly designed jersey and tracksuit. The product, which will be used by players and available to purchase at Wild Thang, is introducing as part of Tundra’s rebrand which intends to display the team’s values that goes back to the roots of competitive gaming with a focus on performance and establishingchampions Starting with FIFA, Tundra has aspirations to reproduce its success in other competitive leagues and environments to redefine what it suggests to be a leading esports organisation.
Just one year given that launch, Tundra has actually gotten world class global skill and protected 2 of the most significant collaborations in esports with TikTok and Kappa, and has just introduced a complete rebrand consisting of a streamlinednew logo Starting with FIFA, Tundra has aspirations to reproduce its success in other competitive leagues and environments to redefine what it suggests to be a leading esports organisation, with a laser focus on performance and establishing champions.
“We have a very clear objective, which is to be the best and most exciting esports team to watch, and we will only achieve this by going back to the roots of esports, with an absolute focus on performance and achieving competitive success,” stated Michael Munro, Co-Founder of Tundra. “We believe we’ve created a truly peerless international line-up of players for the FIFA 21 season, and this is complemented by the support of two of the most influential and esteemed brands in the world in TikTok and Kappa. We don’t believe in starting small, and this is only the beginning of what we want to achieve.”
Jana Ulaite, Head of Brand Name and Collaborations Marketing, TikTok Europe:
” Esports has found a natural home on TikTok, with gaming content already showing to be extremely popular in ourcommunity Our users like to share their winning gameplays, routines and victories, while also viewing the best in the business go head to head in international competitions. We’re thrilled to be partnering with Tundra to bring even more esports content onto TikTok.”
Dave Bandell, UK Sales Manager or Kappa stated:
‘’Kappa is thrilled to sign as technical partner with such a global brand name as Tundra. Esports is quite at the leading edge of our strategy going forward and our company believe the global appeal of Tundra is quite lined up with our own. We look forward to providing the popular Omni logo on their playing t-shirts and other items in the really near future.”
The Tundra jersey and tracksuit are available for purchase here.
For more information on Tundra, see tundraesport.com
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