The Esports Awards has announced that Lexus is returning as a sponsor for the second year in a row marking its dedication to supporting the competitive gaming generation. This year Lexus will be the title sponsor and sponsor 2 awards consisting of Esports Character of the Year which will exist by super star DJ Steve Aoki, and Banner of the Year which will be handed out by WWE legend Xavier Woods.
Lexus and Esports Awards will also work together on special content pieces which will be revealed during the main event. This year’s Esports Awards will be a unique and immersive virtual event exceeding what has actually been seenin the space The Esports Awards collaboration with Lexus started back in 2019 as the brand name made its first steps in the esports space with an attractiveedge Lexus offered a selection of supercars from the likes of Black Panther and Men in Black International movies along with the GS F10th Anniversary Edition which took spotlight at the main event at Esports Arena Arlington.
“As competitive gaming continues to grow in popularity, Lexus is proud to return to the Esports Awards and go all-in as title sponsor,” stated Lisa Materazzo, vice president of Lexus marketing. “This year’s virtual Esports Awards will be an extraordinary opportunity to come together and create memorable moments while celebrating the industry’s best.”
“2020 has been a challenging year for a number of businesses and events in particular. While we would have loved to produce a physical event to showcase the industry’s talent and celebrate a milestone year, we now have the opportunity to create something completely unique in the digital space in which we thrive. Our team has embraced the unique challenge and working with Live CGI, created a truly ground breaking show in the Unreal Engine. It’s great to have Lexus supporting the space and recognising the potential and significance of a digital event that can reach millions globally. It also speaks volumes to double down on esports after a successful 2019 activation at the Esports Awards 2019, at the Esports Stadium, in Arlington, Texas. The awards celebrate excellence and to us, Lexus represents excellence in luxury cars making them the perfect fit as a title sponsor,” stated Michael Ashford, Handling Director, Esports Awards.
2020 marks a landmark year for the Esports Awards as it commemorates its 5th year of identifying and commemorating esportsexcellence Considered as the Oscars of esports, the event plays hosts to some of the most significant and most desirable brand names, teams, companies, and characters that the market has to deal. This year’s event will be a really unique virtual display that will integrate all the normal prestige while supplying a night of memorable memories. With a total of 37 awards available throughout both the Esports Awards Start and Centerpiece, audiences will have access to more content than everbefore A recording-breaking 5.1 million votes were counted for this year’s event.
This year the Esports Awards has joined forces with Esports Expert to create the Esports Put together, 4 days of best in class B2B content which will provide exceptional insights from the most significant brand names and market thought-leaders. Esports Put together will take place from the 18th-21st November and play host to ESI Digital Winter Season, Esports Awards Exposition before concluding with the Esports Awards event. Tickets for Esports Put Together are available now at Esports Awards and Esports Insider and start at ₤ 75.
The 2020 Esports Awards officially kicks off on live on Twitch on Friday 20th November with the Esports Awards Start at 9:00 pm GMT/ 10:00 pm CET/ 13:00 pm PT and will culminate with the attractive main event on Saturday 21st November at 9:00 pm GMT/ 10:00 pm CET/ 13:00 pm PT.
A full list of awards along with this year’s candidates can be found here.
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