CLG and Bud Light announce marketing partnership

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The North American esports organization, CLG, has announced a marketing partnership that names Bud Light an official partner of the organization. This CLG Budlight partnership includes the new “Bud Light Streaming Studio” at the CLG Performance Center in Los Angeles.

This permanent installation will serve as the backdrop for live stream content from CLG members and other influencers.

Bud Light will be the presenting partner for all CLG League of Legends LCS virtual viewing parties within the CLG Discord server, where fans can discuss the matches among themselves.

“Bud Light is one of the most innovative brands in sports and entertainment marketing and we’ve already created several exciting platforms together”

“CLG is committed to using the power of our legendary esports organization to create great content for our fans and with Bud Light involved, the product we deliver will only improve.”

Dan Fleeter, CLG Chief Operating Officer

This CLG Budlight partnership includes a new feature on CLG’s Google News handle called ‘Bud Light Cooldown’, which will split up CLG’s League of Legends matches over the weekend, as well as a right to CLG’s original content series known as’ Journey ‘, which describes CLG’s League of Legends players and coaching staff throughout the LCS seasons.

Additionally, CLG players will appear in monthly streams on Bud Light’s Twitch Channel.

“At Bud Light, we are always looking for ways to connect not only with our current fans, but with a new audience, and we believe this partnership with CLG is a perfect example.”

“We believe the platforms we work on will create a lot of engagement with CLG and esports fans who are 21+, as well as getting a peek at CLG.”

Joseph Barnes, director of Bud Light Sports Marketing and head of esports and gaming

What is your take on the CLG Budlight partnership? Let us know!

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