Epic Games’ Borderlands 3 Deal was $ 146 million for limited PC exclusivity

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New information about Epic Games has just been released with the ongoing trial with Apple and this time it is related to the Borderlands 3 PC exclusivity deal.

Epic Games’ Borderlands 3 Deal was $ 146 million for limited PC exclusivityEpic Games’ Borderlands 3 Deal was $ 146 million for limited PC exclusivity

A document released publicly as part of the process was recently posted by GameDiscoverCo founder Simon Carless to his personal Twitter account. It revealed that Epic has prepaid $ 146 million for the sole purpose of securing six months of PC Borderlands 3 exclusivity for their digital store starting September 13, 2019. Yes, to get that exclusivity, they had to pay a lot of cash.

With this deal, PC platform Steam could not have the game on sale until the day it was available to them, March 13, 2020.

For details, Epic Games paid $ 115 million for the deal, which is broken down as follows:

  • Minimum Warranty – $ 80 million
  • Marketing Commitment – $ 15 million
  • One-time Fee – $ 20 million

So where is the rest? That concerns the bundled 2K deals. This includes money paid to release some 2K games for free on the Epic Games Store. Yes, you read that right, they had to PAY 2K Games to make it available to everyone for free. This is how it breaks down:

  • Borderlands: The Handsome Collection – $ 11 million
  • Civilization VI – $ 20 million

That’s a total of $ 31 million and add that to $ 115 million for that, which adds up to a total of $ 146 million.

To be clear, the money Epic Games paid was worth it because 100 percent of the $ 80 million minimum guarantee was recouped within two weeks by making just $ 100 million. In the first two weeks, they got $ 9.2 million from Borderlands 3, based on a 12 percent discount. In exactly that time, the game has gained more than 1.5 million users. In addition, 53 percent of those users were new to the store, which is a big win for them.

If the money you invest makes a profit then it’s worth it and Epic Games did that with the Borderlands 3 deal.

Thanks Eurogamer!

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