Sony is rivaled by Samsung with a massive update to its 4K TV range – here’s what’s new

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Sony has launched its new line of super-sized TVs (Image: SONY)

Samsung may produce one of the largest televisions on the market thanks to “The Wall” technology, but Sony is now also offering its fans a new line of giant screens. The Japanese technology company has just revealed that its all-new, larger BRAVIA televisions are now on sale with these glasses boxes in a whopping 75-inch and 83-inch sizes.

Now you may be wondering why Sony makes such large consumer TVs, but the trend towards super-sized televisions continues to grow. In recent years, buyers have opted for a larger screen size when purchasing their new TVs.

In fact, a 2019 study commissioned by Sony found that nearly half of people wanted a bigger TV in their living room than they already had, and it seems that many have fulfilled that desire.

Sony says it has recorded steady growth in sales of TV models of 55 inches and above, with displays larger than 75 inches gaining significant popularity in 2020.

With more of us staying at home than ever due to the Covid pandemic, it seems many consumers decided to splash on a big screen to boost their home entertainment.

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The new large screen Sony TVs to hit the market are the 75 ”and 85” X85J 4K HDR LED, 75 ”BRAVIA XR X90J Full Array LED and 83” BRAVIA XR MASTER Series A90J 4K HDR OLED TVs.

Some of these televisions, like the A90J, include a new Cognitive Processor XR tucked behind the screen, which the Japanese tech company believes its tellies replicate the way people see and hear.

That basically means that this chip can keep an eye on exactly what’s going on on the screen and adjust the picture accordingly for a more lifelike picture.

Many televisions from other manufacturers have similar technology, but Sony says that while most TVs can detect and analyze certain elements, such as color and contrast separately, the Cognitive Processor XR can monitor a series of elements at once, just like our brain.

In addition to an improved picture, this intelligence can also adjust the sound, making watching a Premier League game or the latest blockbuster movie feel much more immersive. Moreover, it also converts any sound to 3D surround sound, to deliver the highest realism with an immersive soundscape

This processor can also analyze the sound position. This allows the audio to perfectly match the placement on the screen.

Sony says all of its new big-screen TVs will be out next month and prices are coming soon.

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Neela Josh
I work as the Content Writer for Gaming Ideology. I play Quake like professionally. I love to write about games and have been writing about them for two years.

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