Since the arrival of COVID-19, many game events have become ‘virtual’, which in practice usually means ‘we do a few live streams’. To your credit, E3 2021 is going a step further with a full online portal and app, with virtual booths where people can find the latest information from selected publishers, forums, online lounges and more. Below is more information about this year’s show.
The E3 2021 online portal and app will be a key hub for the duration of the show, with virtual “booths”, hosted events, video conferencing, profile and avatars creation, online forums and more. The online portal, created by Game Cloud Network, HCL Technologies Ltd and Revyrie, Inc., will be the destination for all things E3. Its main features are:
- Exhibitor Booths – Featuring special events, VOD content and articles, exhibitor booths will act as hubs within the portal for important announcements and game information associated with each exhibitor.
- Lounges – Online meeting points for all E3 participants.
- Forums – Special boards for targeted online discussions and sharing between visitors.
- Leaderboards – Gamified show elements that can be collected and displayed, encouraging fans to interact in as many ways as possible.
- Create Profile – All participants can create their own unique profiles within the portal and app, which can be customized.
- E3 Live Broadcast – Featuring interactive overlays powered by Hovercast, including viewer polls, featured tweets, and more. Hosted by Alex “Goldenboy” Mendez, Jacki Jing and Greg Miller, the broadcast features major publisher showcases, press conferences, industry panels, expanded live streams and special guest appearances.
Sounds like an interesting setup, provided the website and app actually work. I’m also concerned about security given previous E3 expires and the disaster the forums and lounges could be if not properly moderated. Let’s hope the E3 organizers at ESA have done their due diligence and are willing to do it right. E3 2021 will feature content from a range of major publishers, including Microsoft, Nintendo, Square Enix, Ubisoft, Take-Two, Warner Bros. Interactive, Koch Media, Capcom, Activision, Bandai Namco, Sega and Gearbox.
E3 2021 kicks off June 12 after a week of exclusive media access.
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