Lupe Pure Cordless review: Can they beat their old boss built by ex-Dyson engineers?

Recent articles

Lupe Pure Cordless is the UK company’s first vacuum cleaner (Image: LUPE • EXPRESS NEWSPAPERS)

When it comes to cordless vacuum cleaners, Dyson is the biggest brand out there. Founded by entrepreneur James Dyson in 1991, the company helped popularize wireless designs and has become synonymous with the form factor. However, there are a growing number of companies looking to challenge Sir James’ crown.

One of these new challengers is a bold start-up called Lupe Technology. This British company is arguably one of the best placed to replace Dyson, as it was founded and run by a pair of ex-Dyson engineers, Lucas Horne and Pablo Montero.

So, does this new kid manage to stand shoulder to shoulder with Dyson’s best-selling cordless vacuums? has taken delivery of a Lupe Pure Cordless – the first and for now only vacuum cleaner available from Lupe Technology – to find out if it’s as good as the founders say…

Lupe Pure Cordless review

Lupe Technology, headquartered in Chipping Sodbury in South Gloucestershire, was founded in 2015 by a former research manager and engineer at Dyson’s Malmesbury base in Wiltshire. Lupe Pure Cordless is the first vacuum cleaner to be launched from the new start-up.

Fortunately, there is little about the Lupe Pure Cordless that betrays that this is a first-generation consumer product. It arrives nicely packaged and bundled with all the accessories you’d expect from a high-end vacuum, including a detachable rod and upholstery accessories to delve into harder-to-reach areas of the home.

At £569, the Lupe Pure Cordless isn’t cheap.

The ex-Dyson team didn’t shy away from the kind of price tag you’d expect from their previous employer. To justify that cost, the Lupe Pure Cordless has to be a damn good vacuum cleaner. But more than that, it should seem like a good investment.

To allay any fears about the latter, Lupe Technology has launched a dedicated online spare parts store so you don’t have to worry about losing or losing parts. Vacuum cleaners are often abused throughout their lives, but you don’t want to face another £569 bill if something goes wrong.

Lupe Pure Cordless Vacuum Cleaner Update Release Date Price Review

Lupe Technology sells a dual battery configuration – if you’re concerned about the longevity of a wireless model (Image: LUPE TECHNOLOGY)

Fortunately, that won’t be the case. With replacement brush bars costing £9.99, HEPA filters costing £18.99, and a replacement battery coming soon… there’s no reason this cleaner won’t look as good as the new year after you get it purchased. And all without wasting a fortune.

Combined with a two-year warranty on the vacuum, that’s the long service life.

So, how do you prefer to use the Lupe Pure Cordless? In short, fairly good.

Most manufacturers, including Dyson, design their cordless vacuums around a portable unit. This can be used to vacuum carpets and hard floors, while still being light enough to clean hard-to-reach areas such as stairs, car seats and behind the backs of sofa cushions. The only problem with this design is that all the gubbins – battery, motor, trash can – are in your hand at all times. That can make the vacuum feel heavy, or, in models with lighter batteries, reduce the amount of cleaning you can do between charges.

To solve this problem, the Lupe Pure Cordless opts for an upright design. From a distance, the Pure Cordless looks more like its corded predecessors than competing wireless handheld gadgets. It also means the vacuum needs more space to store than the stick-like Dyson cleaners. If you live in a small flat where space is at a premium… that might be a reason to say goodbye to the Lupe Pure Cordless.

Aesthetically, the upright design doesn’t look as futuristic as some of its rivals. That’s not a big deal – it’s designed for cleaning, not bringing the decor together in your living room, but it’s worth mentioning because it might put some buyers off.

Lupe Pure Cordless Vacuum Cleaner Update Release Date Price Review

When it comes to performance, Lupe Pure Cordless is no slouch (Image: LUPE TECHNOLOGY)

Lupe Pure Cordless Vacuum Cleaner Update Release Date Price Review

Lupe Pure Cordless is only available in a single white and black finish (Image: LUPE TECHNOLOGY)

Fortunately, there are also some serious benefits to this upright design. First of all, you don’t have to drill a hole for a specially designed holster to support and charge your cordless vacuum cleaner. Because the Lupe Pure Cordless stands upright on its own, it can be stored in any closet or corner. It will also stand if you have to run to answer the door or the phone while vacuuming – something that doesn’t apply to the Dyson, which must be carefully placed on the floor, or (for those who like to live dangerously) against the wall crammed.

The biggest advantage of this upright design is that – since you don’t always have to carry the weight of all the important components in your hand – the ex-Dyson engineers have managed to find room for a liter of dust container. That means you don’t have to keep running back to the bin to eject your stark mid-clean. By comparison, the £599 Dyson V11 Absolute has a 0.7 liter bin. And in our time with the Lupe Pure Cordless, this is the biggest advantage. This smart cleaner can just go on, and go, and go.

Meanwhile, Dyson counterparts often need to be cleaned before vacuuming. It’s not a big deal, but it’s a frustration that Lupe owners won’t be around that often.

Of course, the upright design of the Pure Cordless also allows for a larger battery, which Lupe says will keep vacuuming for 60 minutes between charges. In our tests, Lupe is spot on with its battery life estimates. Since there’s no Dyson-style charging case, the Lupe Pure Cordless doesn’t always charge when it’s back in the closet. As such, it’s great that it can handle multiple cleanings around the house before you have to dig out the charger.

It also managed to zip through our house from top to bottom without running out of juice…something not guaranteed with some of the Lupe Pure Cordless’s portable rivals. And trust us, that’s not bragging about the size of our two-bed flat, it’s just a comment about the appalling battery life of some cordless vacuums on the market today.

Lupe Pure Cordless Vacuum Cleaner Update Release Date Price Review

Lupe Technology has equipped the vacuum cleaner with a spacious one-litre dust container (Image: LUPE TECHNOLOGY)

The team at Lupe Technology clearly learned from their time at Dyson and didn’t skimp on suction to achieve that impressive battery life. According to the British company, its new vacuum cleaner can offer “up to 10x” more useful suction compared to competing designs.

It’s a little hard to quantify the exact amount of suction in the real world, but we have no complaints about the amount of power available with the Lupe Pure Cordless. Like a Dyson, this vacuum has the ability to somehow fill the dust container to the brim when going over a carpet that looks spotless to the naked eye (or has already been cleaned with a budget vacuum). When it comes to suction, the Lupe Pure Cordless is incredibly powerful and stands toe-to-toe with rivals in its price range.

The Pure Cordless also has a HEPA filter, which, according to Lupe, captures 99.99 percent of the fine dust and allergens in your home while you clean. If you suffer from hay fever, that’s a great little bonus. Conveniently, you don’t have to replace that filter either, because it can be washed with cold water and put back in the vacuum between cleanings. Again, it’s a nice perk from Lupe Technology – while it comes with a pretty hefty initial expense, it shouldn’t become a monthly expense with replacement filters, dust bags, etc.

Lupe Pure Cordless Vacuum Cleaner Update Release Date Price Review

The Lupe Pure Cordless does not require a charging station because its design allows it to stand upright (Image: LUPE TECHNOLOGY)

Lupe Pure Cordless review: final verdict

  • Benefits: Incredible suction power, 1 liter dust container saves trips to empty the vacuum during deep cleans, two year warranty, cordless means you never have to worry about tripping over a power cord again
  • cons: Upright design is bulky compared to portable models, not quite the variety of attachments available from competitors, a few more color options would be nice

The Lupe Technology team has ingeniously selected the best features of corded and cordless vacuum cleaners. The result is an upright vacuum cleaner that doesn’t need to be plugged in, but doesn’t compromise on battery life, performance or capacity.

In particular, the one-litre dust container and battery life are incredibly generous, so you’re guaranteed to clean every room in the house without interruption.

It’s not a perfect formula from the ex-Dyson engineers, though. Due to the upright design, the Lupe Pure Cordless takes up much more space in the closet than, for example, a portable Dyson. The white plastic used throughout the design looks sleek and futuristic in photos, but doesn’t have the same shine in the flesh.

With a two-year warranty, affordable spare parts on sale, and a reusable HEPA filter included, the Lupe Pure Cordless is designed to last for years to come. That should allay any concerns about the high price tag. While Lupe Pure Cordless may be the UK start-up’s first vacuum cleaner, the years of experience behind this project are apparent as soon as you turn this dust collector on. We can’t wait to see what comes next.

Check all Technology News here: Gaming Ideology


Neela Josh
I work as the Content Writer for Gaming Ideology. I play Quake like professionally. I love to write about games and have been writing about them for two years.

Leave a Reply