While Disney celebrated apparent success with streaming and theatrical release of Black Widow The Marvel Studios release, which grossed nearly $220 million during its opening weekend, suffered a significant drop at the box office its second weekend, causing the National Association of Theater Owners to slammed Disney over its hybrid release model.
Black Widow dropped 67% at the North American box office in its second weekend (the steepest drop for any Disney-distributed MCU film), grossing $26.25 million as it lost first place to the newly released Space Jam: A New Legacy ($31.65 million opening).
The Scarlett Johansson-led superhero adventure. has now brought its worldwide box office receipts to $264 million (Disney has offered no further updates beyond its initial $60 million in Disney+ Premier Access streaming receipts), and NATO believes the day-and-date release — and subsequent piracy — seriously impacts the film’s potential revenue.
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“[The release] ignores that Premiere Access revenues are not new-found money, but have been brought forward from a more traditional PVOD window, which is no longer an option,” a NATO statement read (via Deadline). “Despite claims that this pandemic-era makeshift release strategy was a success for Disney and the simultaneous release model, it shows that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the film’s life.”
“Based on preview earnings, compared to the same titles, Black Widow could have opened for anywhere between $97 million and $130 million,” the statement continues. The average number of people per household in the US is 2.37. One can assume that the family-oriented Disney+ household is larger. How many? How many passwords Combined with lost theater revenue and lost traditional PVOD revenue, the answer to these questions will show that simultaneous release costs Disney money in revenue per viewer over the film’s lifespan. Black Widow performance, and will impact future performance in international markets where it has yet to open.”
“This was also the case for all concurrent releases (Wonder Woman 1984, Godzilla vs Kong, Cruella, Mortal Kombat),” the statement concluded. “This didn’t happen before F9 or A quiet place, part II. How Much Money Has Everyone Lost to Simultaneous Release Piracy? The many questions posed by Disney’s limited release of streaming data opening weekend are quickly answered by Black Widow disappointing and abnormal performance. The main answer is that simultaneous release is a pandemic-era artifact that must be left to history with the pandemic itself.”
In Marvel Studios’ action-packed spy thriller “Black Widow,” Natasha Romanoff, aka Black Widow, confronts the dark parts of her ledger when a dangerous conspiracy with ties to her past emerges. Haunted by a force that will stop at nothing to bring her down, Natasha must deal with her history as a spy and the broken relationships that left her long before she became an Avenger.
Black Widow is directed by Cate Shortland (lore) and sees Scarlett Johansson reprise her role as Natasha Romanoff alongside William Hurt as Thaddeus Ross, Florence Pugh (Fighting with my family) as Yelena Belova, O.T. Fagbenle (The Handmaid’s Tale) as Mason, David Harbor (Strange things) as Alexei Shostakov/Red Guardian, Rachel Weisz (The favorite) as Melina Vostokoff and Ray Winstone (sexy beast) as Dreykov.