A collection of hundreds of comics with IP authorization and over 17 million downloads, this mobile game is a miracle

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GameLook reported that on July 29, the number of downloads of “Jumpti heroes” exceeded 17 million. To celebrate the 50th anniversary of “Shoun Jump”, Shueisha authorized Wonder Planet to develop this game, which was published by Line. This elimination game was launched in 2018. In the past three years, it has been stable in the top 100 best sellers, with an average of Between 40 and 50.

There are many copyright owners and the supervision work is complicated. How does Shueisha let the game land?

Click on the official website of “Jumpti heroes”, which is packed with various comic characters published in “Shoun Jump”. From the 1980s to 2021, popular comic characters such as “One Piece”, “Gintama”, “JOJO’s Bizarre Adventure”, and “Demon Slayer” all appeared in the game, with a total of more than 100 comic IPs, including the early enthusiasm. The kingly comics, in recent years, are profound and complex works by young people that discuss human nature. In December 2019, the game set the Guinness World Record of “Mobile Game with the Most Authorized Manga Characters”.

Such a number of IPs is unimaginable and unimaginable by any industry manufacturer. The licensing fee for so many IPs must be an astronomical figure, and no manufacturer can afford it.

In addition, there are many copyright owners and a huge amount of supervision work, and only Shueisha takes the lead, so that so many Jump comics have the opportunity to appear in the same work at the same time. It is a bit like Marvel has brought many characters together, but the integration and negotiation are far more difficult than Marvel. Shueisha Editor-in-Chief Tsunehei Ohnishi said that “Jumpti heroes” involves more than 100 IPs, and there are more than 100 people in charge of supervision alone. The cooperation is smoother.

Onishi said that “Jumpti heroes” is different from a single IP-authorized adaptation game. It requires the team to maintain an overall sense of character design and make a “Shoun Jump” style work.

Line and Wonder Planet did not choose to eat a bite to become a fat man. The team first selected nearly 30 IPs, installed the representative characters in the game, and then gradually updated the characters in other comic IPs. On the one hand, the huge copyright and supervision work can be disassembled and broken into pieces. On the other hand, the newly added works and characters just act as the new content of the game, combined with activities and card pools. , It can be said to kill two birds with one stone, and get twice the result with half the effort.

The game producer Fujikawa Sho said that the team will send out questionnaires and study the situation of players on SNS to decide which comics to add to the game.

With the introduction of the Jump series of comics, this model can also keep pace with the times. Which comic becomes a hot spot, “Jumpti Heroes” can connect to which comic, and the resources backed by it are not unreasonable.

Although the plot design is simple, it fits the tonality of “Young Jump”. On Jumpti Island, where many comic characters live, the Demon King, who has been resurrected once in 50 years, has reappeared, causing some of the characters to lose their minds. The player’s goal is to defeat them, regain their will, and defeat the Demon King.

Onishi and Fujikawa said that although the characters are made to work together, it feels like a boy manga, but the large number of characters will also cause the story of each work to become thin.

For the loyal fans of “Shoun Jump”, “Jumpti heroes” is very kind, but for younger players, or fans of certain comics, there is a threshold to enjoy this game in depth. In this regard, the team came up with the solution is to use this game as a means to promote other comics, hold many “special festivals”, periodically focus the game on one work, so that players can fully understand it. Charm, even out of the game, go to manga and animation to learn about them.

“Rurouni Kenshin” “Special Feature Festival” of “Jumpti heroes”

Eliminating gameplay and character design, how does Shueisha solve the problem of Qin Qiong in the Guan Gong war?

“Jumpti heroes” gathers so many characters and IPs, the collision between the fan community is inevitable, “Who is more powerful than Monkey King or Naruto Uzumaki?” Some questions that were treated as jokes in the post bar became reality at this moment. If the role balance is not well done, it is likely to cause operational accidents and be besieged by public opinion.

However, GameLook found that player feedback rarely compares roles, and focuses more on whether the strength and skills of the characters match their rarity.

In GameLook’s view, this is the clever use of the card pool system by the team to circumvent the player’s discussion of roles between different works.

There will be various versions of the same character, with different rarity, attributes, and skills. In this way, the players’ attention is distracted. A certain character has its own strengths and weaknesses, and the comparison of characters between different works does not make much sense. “Jumpti heroes” as long as the character’s skills and personality are restored to the game, the player can be satisfied.

In addition, Shueisha and Line decided to make this game a elimination game. On the one hand, “Zhilong Lost City” has proven the potential of the eradication game market in Japan. On the other hand, the eradication gameplay can also be compatible with various types of IP roles. Although most of the characters in “Jumpti heroes” come from a world full of battles, there are also campus love comics such as “False Love”. It is not so appropriate to make these characters into ACT or turn strategies.

The main page of the game.

The structure of the game is very simple, with features such as character development, shops, exchanges, friends, missions, and PvP.

The elimination method used in the game is similar to that of the Zhilong Lost City. The various elimination bubbles correspond to different attributes. With the accumulation of the character’s power tank and energy, players can also use nirvana skills, friendship skills, and even summon dragons.

Friendship skills can summon the standby character at the bottom of the screen.

The simple and clear way to eliminate the game can also be adapted to the broad audience of various comic works, and will not open too many gaps in skills, so that everyone can enjoy it.

Concluding remarks

Domestic comic IPs have achieved good performance. The mobile games of “One Piece” and “Naruto” are still refreshing the domestic rankings. If “Jumpti heroes” enters the national uniform, it will definitely bring a great impact.

According to GameLook’s observation, another elimination game of Wonder Planet, “Crash Fever”, was also logged into the national server by DeNA, but it was a pity that the game ended in two and a half years. But the game’s performance is still good. In April 2021, the global cumulative downloads of this game have exceeded 13 million times. Now that I have had the experience of going to sea, it may not be a fantasy one day that “Jumpti heroes” will land in China. There are not many precedents for the success of domestic IP+ elimination categories. Perhaps Shueisha can provide various manufacturers with a new idea.

This Article is curated from Source and we only provide the English version of the Story.

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