The Japanese did a research on four new Chinese mobile games and gave the data

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[GameLook special manuscript, please indicate the source for reprinting]

GameLook report/With the re-upgrading of in-pipe game supervision, more and more game manufacturers will go overseas.

The four games “Kuroshio: Deep Sea Awakening”, “Arkshire Wars~Apocalypse of the Dawn~”, “White Night Aurora”, and “Superior Hand Run Team” have all landed on the Japanese server from May to June this year. The Japanese research organization GameAge has made an analysis on these four products that follow the two-dimensional circuit.

The first DAU of “White Night Aurora” was the highest, reaching 157,000.

First, let’s take a look at the DAU situation of the four games.

“Kuroshio: Deep Sea Awakening” is a ship anthropomorphic RPG game operated by Bilibili. On the day of launch on May 20, DAU reached 119,000, and the average DAU in the first month reached 115,000. After the fourth day of serving, DUA reached its peak, and thereafter showed a slow-decreasing trend.

“Kuroshio: Deep Sea Awakening” DAU statistics.

Mutong’s idle game “The Revelation of Dawn” was launched on June 3rd. The DAU on the first day was 43,000, and the average DAU in the first month was 79,000. On June 12, the game DAU ushered in its peak, reaching 93,000, which was twice the amount when the server was opened.

DAU statistics in “Apocalypse of Dawn”.

On June 17, Tencent’s self-developed war chess RPG “White Night Aurora” landed on the daily service. The DAU reached 157,000 on that day, and the average DAU in the first month reached 216,000, which was the highest of the four works. On June 25, the game’s DAU reached the highest point in the history of the game, at 262,000 people, and has slowly declined since then.

“White Night Aurora” DAU statistics.

Run by Zhaoxi Guangnian, “Highly Skilled Figures” is an RPG game with the theme of Figures. On the day of its launch on June 24, the game’s DAU was 94,000, which is also the highest DAU of the game, with an average DAU of 57,000 in the first month. When the game was launched, it was linked with the well-known Vtuber Kizuna, which attracted a lot of traffic.

DAU statistics of “Highly Skilled Hands”.

“White Night Aurora” has the most female players, and “Apocalypse” is the oldest player

Next, let’s take a look at the user distribution of the four games.

The 20th generation of male players accounted for 34.4% of the total number of players in “Kuroshio: Deep Sea Awakening”, followed by the 10th and 30th generations of male players, 21.1% and 19.0%, respectively. Since the game has taken the ship’s emoji route, the active users are concentrated on the male youth level.

In addition, from the perspective of the “equipment share of games” (referring to the percentage of time the app is running on mobile phones), the average share of games has reached 12.3%, and 58.9% of players have less than 10% of games. The reason is that young players in the 10th to 30th generation will spend more time watching videos and using social software. In addition, the automatic sweep and skip function of the game also shortens the game time of the players.

User distribution of “Kuroshio: Deep Sea Awakening”.

“Kuroshio: Deep Sea Awakening” character stand-up drawing.

The largest user group of “Apocalypse” is 30-generation male players, accounting for 27.%, followed by 40-generation and 20-generation male players, with 20.9% and 20.0%, respectively. Because this is a idle game, the average age of players is significantly higher than that of other games. But compared with other competing products, the average age of the players in this game is relatively low, because the style of the game is more in line with the aesthetics of young people.

In terms of game occupancy, 59.3% of players have a game occupancy rate of less than 10%, and the average game occupancy rate is 11.5%. The placement of the game category determines the lower average share of this game.

The distribution of users of “Apocalypse”.

“Apocalypse of the Dawn” Rikafeng’s L2D vertical painting.

“White Night Aurora” is also dominated by male players from the 10th to 30th generations. The 20th generation male players account for 32.8% of the total. This is followed by 18.8% of 30-generation male players and 15.1% of 10-generation male players. It is worth noting that the 20th generation of women ranks behind the above-mentioned player groups with 13.9%, and the golden rooster is independent in several works.

“White Night Aurora” can attract so many female players. Players can see various male characters in the game. There are also many fan creations related to this work on pixiv. The development and operation team considers visual aspects and character design. To the preferences of female players.

The game’s average share of this game reached 12.1%. Same as in “Apocalypse”, 59.3% of players have a game share of less than 10%.

“White Night Aurora” user distribution.

The male character in “White Night Aurora” is drawn.

The distribution of users of “Highly Skilled Team”.

Finally, there is the user distribution of “Highly Skilled Hands”. 20-generation males accounted for 30.0%, 30-generation males accounted for 27.8%, and 40-generation males accounted for 16.6%. Because the game’s main hand-run elements, male players have naturally become the main audience.

Quite different from the first three products, the average share of games in “Advanced Players” is only 6.2%, and 81.8% of the players have a share of less than 10%. It can be deduced from this that most of the players in this game are casual players, and they refuse A high degree of gameplay. This is also a difference between this game and other competing products.

It can be seen that the main audience of the two-dimensional circuit game going to the sea is male players of the 10-40 generation, and female players of the 20th generation. Players’ daily game time is also relatively similar, and about 60% of players prefer shorter game time. The user age of idle games is relatively high, and games with richer male characters and better art can attract more female players.

In addition, according to previous research reports by GameLook, several product announcement strategies have indeed hit their target audience. Take “Apocalypse” as an example. The TVCM filmed by the game is aimed at office workers, which coincides with the distribution of its users.



“White Night Aurora” cooperated with the well-known Vtuber business planning company “Rainbow Club”, and asked Vtubers to broadcast the game live on 6/17~6/22, to catch the habits of young people.

Players are playing mainstream mobile games in Japan at the same time

GameAge data as of July 19 shows that players of these four games are playing almost all mainstream mobile games in Japan at the same time.

“Kuroshio: Deep Sea Awakening”
“The Horse Racing Girl” 31.2%
《FGO 27.8%
“Monster Pinball” 20.2%
“White Night Aurora” 18.2%
“Azur Lane” 16.4%
“Apocalypse at Dawn”
“Monster Pinball” 17.8%
“The Horse Racing Girl” 12.1%
“Zhilong Lost City” 9.8%
“White Night Aurora” 8.7%
“Yes 6Online” 8.7%
“White Night Aurora”
“The Horse Racing Girl” 27.8%
《FGO 22.5%
“Monster Pinball” 17.4%
“Zhilong Lost City” 14.4%
《Tomorrow’s boat》 13.4%
“Highly Skilled Hands Run Team”
“The Horse Racing Girl” 24.2%
“Monster Pinball” 20.9%
《FGO 11.5%
“Zhilong Lost City” 10.4%
“White Night Aurora” 9.3%

Although the gameplay of these two-dimensional games is different, the strategies and target audiences are also different, but these games have won the players of mainstream Japanese mobile games such as “The Horse Racing Girl”, “FGO”, “Monster Pinball”, and “Zhilong Lost City”. Favor, the audience overlap is very high.

In addition, it can be found that most players will also try other mobile games where China goes to sea and Japan. Players of “Kuroshio: Deep Sea Awakening” will try “Azur Lane”, which is also themed with ship emoji; players of “White Night Aurora” will also try “Tomorrow’s Ark” with the same two-dimensional circuit + novel gameplay and emphasis on fine art. ; Players of “Apocalypse of the Dawn” and “The Highly Skilled Team” are even playing “White Night Aurora” at the same time.

This shows that Japanese two-dimensional game players have a relatively high acceptance of the theme and gameplay. From a positive point of view, manufacturers can try their best in themes and gameplay on the premise of aligning with the aesthetics of the players. This will be good news in an environment where domestic games have become a boom.

This Article is curated from Source and we only provide the English version of the Story.

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