Sucking over 1.1 billion US dollars in half a year, doomsday survival mobile games are in the ascendant

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In the past two years, the popularity of Doomsday Survival mobile games in overseas markets has risen sharply with the launch of several Chinese mobile game products. Sensor Tower game classification data show that in the first half of 2021, the global App Store and Google Play revenue for mobile games with doomsday survival themes exceeded US$1.1 billion, an increase of 167% compared to the first half of 2019, replacing superheroes and becoming the highest-paid mobile games The subject matter is analyzed in detail as follows.

Affected by American Manga and Japanese Manga, mobile games based on superhero themes have always been favored by European, American and Japanese manufacturers. In the first half of 2019, among the seven major global mobile game themes, superhero mobile game revenue was US$690 million, significantly surpassing other themes. However, the high requirements of copyright owners are undoubtedly a double-edged sword. On the one hand, it ensures the restoration of IP in mobile games, and on the other hand, it also restricts game design. In the past two years, the revenue of this theme has only increased by 12%, lagging behind other mainstream mobile game themes except Treasure Hunter.

Influenced by film and television dramas for many years, the doomsday survival theme with zombies as its representative element has a huge fan base and is not restricted by copyright owners. It has become a treasure theme touted by manufacturers in recent years. Driven by many mobile game masterpieces, the revenue of doomsday theme mobile games increased from 430 million US dollars in the first half of 2019 to 1.14 billion US dollars in the first half of this year. The increase reached 167% in two years. The revenue of the seven major themes increased from 29.7% increased to 45.6%.

The United States is the largest market for doomsday survival-themed mobile games. In the first half of 2021, revenue reached 420 million U.S. dollars, accounting for 36.6% of total global revenue, an increase of 286% from the 110 million U.S. dollars in the first half of 2019. The Japanese market ranked second with a revenue of 140 million U.S. dollars, accounting for 12.3% of global revenue, and a two-year increase of 378%. In addition, in Western markets represented by Germany, Britain and France, the income of this subject matter has increased by more than 200%.

The world’s most popular doomsday survival mobile game

Although the most classic doomsday film and television works are from the United States, the most popular doomsday mobile game is from China. In the first half of 2021, the five doomsday-themed mobile games with the highest revenue in the world are all developed by the Chinese team, and each has its own characteristics in gameplay.

FunPlus doomsday theme SLG mobile game “State of Survival” in the first half of the world’s App Store and Google Play estimated revenue reached 400 million US dollars, is the highest-paid work of its kind. Sanqi Mutual Entertainment Elimination + SLG mobile game “Puzzles & Survival” (Puzzles & Survival) with groundbreaking gameplay fusion, became the fastest-growing work of the same theme, ranking second with 143 million US dollars.

NetEase’s “After Tomorrow”, which focuses on cooperative survival, ranked No. 3 on the list with US$140 million. “of Z Origins” ranked 4th and 5th.

Since it is easier to form a sense of substitution and urgency in purchasing materials, the total global downloads of doomsday survival theme mobile games in the past two years reached 1.58 billion times (from the first half of 2019 to the first half of 2021), which is also higher than that of superheroes (1.29 billion) Times) and other subjects. As more manufacturers participate in the development of this theme, we may be expected to see the emergence of new creative gameplay.

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