Snapchat celebrates Saudi National Day in an exceptional way

Recent articles

Snap Inc. celebrates the National Day of the Kingdom of Saudi Arabia by launching an event that is the first of its kind in the region. The 19.5 million monthly Snapchatters across the Kingdom, as well as its global Saudi audience, will be able to join in the festivities like never before thanks to augmented reality technology. In Saudi Arabia, nearly 90% of Snapchat users interact with AR lenses more than 30 times a day.

Starting September 22, the map of Saudi Arabia will appear on Snap Map in the bright green color of the Saudi flag, which dictates the basic theme of this year’s National Day celebrations, which are held under the slogan “It is our home”. Thus, the Kingdom map stands out from the rest of the world on National Day, and this is the first time Snap changes the color of a Middle Eastern region on Snap Map.

The Kingdom of Saudi Arabia is filled with many famous natural and cultural attractions, and Snapchat users will be able to explore them through augmented reality experiences on Snap Map during National Kingdom Day. On the map, 6 of the Kingdom’s most important cultural monuments will appear during the day on Snap Map, including Al-Ula Governorate, Tabuk Citadel, Al-Khobar Water Tower, Rijal Almaa Governorate, Al-Masmak Palace and the House of Nassif.

These landmarks contain a new face lens through which Kingdom users can appear on a virtual “balcony” to find one of these national monuments behind them. Augmented reality experiences will be filled with a festive atmosphere filled with fireworks and the Saudi national anthem, allowing app users to photograph themselves in the center of the action, or flip the camera over to see the memorial in front of them, no matter where they are.

A new set of festive and exclusive Actionmojis will also be revealed for Snapchatters in the Kingdom for a limited time during National Day, allowing them to share their celebrations in an easier way.

In this context, Abdullah Al Hammadi, Snap Inc. Regional Business Director said, “The Snapchat community in Saudi Arabia is one of the most active and interactive on our platform globally. With that in mind, we have made sure to provide them with more immersive experiences on the occasion of the day. The National Bank of the Kingdom expresses our deep gratitude for their exceptional contribution to the Snapchat environment and, together, we celebrate the Kingdom’s rich heritage in visual storytelling. “

Through customized augmented reality tools, Saudi Snapchat users will be able to celebrate National Day and express their love and appreciation for their country in a unique and interactive way.

To see the new Snap Map look and interact with cultural attractions:

Open the Snapchat app and swipe right twice to see the green map of Saudi Arabia on the occasion of the national holiday. On the Snap Map, you will find the cultural features that have been marked with the map locator.

Click on one of these features to get information about it, then click again to be taken to an augmented reality experience that puts you in view of the camera.

Flip the camera over to “world view” to see the teacher expand around you.

Read More About: Technology News

Leave a Reply