Four in ten young people are not impressed by a gift
But 41 percent of teens aren’t impressed, even when they receive a gift that was on their wish list.
And while 33 percent of parents admitted they bought their child something they were indifferent about, 24 percent claim the gift was from a friend and 23 percent from a neighbor.
It also found that in the past two in five parents had trouble knowing what to buy their brood for Christmas, while 47 percent found it difficult to suggest ideas to family members and friends.
The study, which marked the launch of Love at First Play – a Hasbro campaign aimed at increasing toy compatibility with children this Christmas – found that TV ads, items in stores and what their friends already have are the most important influences. are for children’s Christmas lists.
But parents make their purchasing decisions based on the toy’s price, good reviews, and whether it’s on sale or not.
But 31 percent admitted their child’s “bullying power” also has an influence.
Child psychologist Dr. Laverne Antrobus, speaking on behalf of Hasbro about the study, said: “Science has taught us that a child’s play personality has a huge impact on the types of toys they enjoy playing with, and the way they learn and develop.
A quarter of parents expect their children to be disappointed by a gift this Christmas
“While for most adults ‘work’ and ‘play’ are separate pursuits, play for children is their work – rather than just being a fun break, it’s actually how they learn, both about the world and about themselves. .
“By identifying a child’s most dominant play personalities, parents and gift givers are more likely to choose an appropriate gift for their child this Christmas.”
The survey also found that a quarter of parents expect their child to be disappointed with a gift this Christmas.
Conducted via OnePoll, it also found that 39 percent would like to know more about choosing suitable toys for their child rather than just buying them what they ask for – something 59 percent admit to doing.
While 53 percent do research to find out which toys best suit their child’s personality.
In fact, 38 percent would even consider buying a gift they want to play with too.
And 27 percent are influenced by how educational toys are before putting in their child’s stocking, while a quarter rely on word of mouth from other parents.
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