In the first three quarters of 2021, global medium to heavy mobile games accounted for more than 60% of in-app purchase revenue in the entire mobile game market. The success of the game is closely related to the gameplay, and it is also inseparable from the excellent game theme to attract more valuable target users. The “2021 Moderate and Severe Mobile Game Market Hot Topics Insights” report will introduce and analyze the current global mid to severe mobile game market hot topics.
Steady growth in income from moderate to heavy mobile games
Since 2017, the quarterly revenue of moderate to heavy mobile games has shown steady growth. With the outbreak of the new crown epidemic in early 2020, more mobile phone users have poured into the mobile game market, making the quarterly revenue of moderate to heavy mobile games reach the $10 billion milestone for the first time. In Q3 of 2021, the global total revenue of medium-to-heavy mobile games has reached 13 billion U.S. dollars.
From January to October 2021, Asia and North America contributed US$30.2 billion and US$8.8 billion in revenue to the medium-to-heavy mobile game market, respectively. They are the two regions with the highest revenue and the largest download volume of medium-to-heavy mobile games in the world.
The highest income for adventure themes
In the first 10 months of 2021, the medium-to-heavy arena-themed mobile game has been downloaded nearly 1.2 billion times worldwide, which is twice as high as the second-ranked military theme. Among them, the tactical competitive mobile game represented by “Garena Free Fire” and the MOBA mobile game represented by “Endless Showdown” accounted for more than 50% of downloads, which shows the unparalleled popularity of these two types of competitive mobile games.
In addition, the superhero theme and zombie theme mobile games also have high popularity.
Due to the global success of Miha’s game “Original God”, the revenue of the adventure mobile game reached 8.9 billion U.S. dollars during the same period, and the surpassing arena mobile game (8.8 billion U.S. dollars) became the highest-income theme.
It is worth mentioning that the annual revenue of the top ten hot topics has exceeded 1 billion US dollars.
The themes of popular mobile games in the U.S., Japan and South Korea are clearly differentiated
Different from China and European and American markets, the most popular in Japan and South Korea is the adventure theme rather than the arena theme.
In terms of revenue performance, adventure and arena mobile games are the two highest revenue themes in the world in 2021, and the two together contribute nearly 40% of the revenue share. These two themes are also ranked among the top 3 best-selling themes in the United States, Japan and South Korea.
From the perspective of regional differences, American players have the highest proportion of consumption in empire-building mobile games, and these games mainly use 4X strategy as the core gameplay.
Two-dimensional nymph is the second-most-income theme in Japan in addition to the adventure theme, which shows the far-reaching influence of the two-dimensional and otaku culture on Japanese players.
Since most RPG mobile games use adventure themes, and RPG gameplay remains high in South Korea, the revenue share of adventure-themed mobile games in this region has reached 56%, which is much higher than other regions.
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