AppAnnie Annual Report: 174 mobile games with annual revenue exceeding $100 million, 13 games exceeding $1 billion

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【GameLook Zhuangao, do not reprint without authorization!】

GameLook Report / For many game industry peers, 2021 can be said to be a year of coexistence of challenges and opportunities, and some or even most developers may feel more pressure than ever before. The tightening of market supervision on a global scale, the entry of the market into the stock stage, and the soaring cost of purchases have all brought new problems to the new stage of game development, distribution and operation.

In general, the overall mobile game market in 2021 is still growing steadily. According to the 2022 mobile market report released by AppAnnie, global mobile game user spending has reached US$116 billion, a year-on-year increase of 16%. Revenues from popular games such as “Roblox” and “Genshin Impact” continued to be strong, as well as the strong growth brought to the Chinese market by the hits “Harry Potter: Awakening of Magic” and “League of Legends Mobile Games” in the second half of the year.

However, it is worth noting that in terms of user time and downloads, the bigger competitors of mobile games come from social applications, photo and video applications. Because the report shows that these three types of applications account for more than one-third of the average daily time of mobile users in multiple markets.

In the report, AppAnnie also lists the top popular games and publishers in the world and various countries and regions.

The following is part of the report compiled by GameLook on mobile games:

Mobile game revenue of $160 billion in 2021, mobile advertising or new opportunities

AppAnnie mentioned in the report that the total consumption of global app store users will reach 170 billion US dollars in 2021, of which 160 billion US dollars will come from mobile games, which means that the ability of mobile games to attract money will continue to be strong. On a year-over-year basis, mobile game revenue in 2021 will increase by $16 billion, or 16%, from a year ago.

In terms of downloads, in 2021, the global new application downloads will be 230 billion times, and mobile games will only account for about 83 billion times, mainly due to the promotion of ultra-casual games such as “Bridge Race” and “Hair Challenge”. However, masterpieces such as “Pokémon Gathering” and “PUBG: New State” also brought a very considerable increase in user downloads.

Between 2021, there will be 174 mobile game products with an annual revenue of more than $100 million, and 13 products with an annual revenue of more than $1 billion, all hitting record highs (revenues are not deducted from store commissions).

From the perspective of game categories, ultra-casual games continue to be strong, and SLG games have become the most profitable category.

With the solidification of the global market head and the long-term operation of high-income games, for the mobile game market, the most important competitive pressure is no longer internal, but non-game applications.

From the perspective of user age, Gen Z players prefer party, shooting, simulation and RPG games, while older users prefer match 3 and puzzle games; in terms of gender, female players in match 3 games account for the highest proportion, while construction and fighting games are more popular with men.

The report shows that the average usage time of mobile devices in the ten most popular markets reached 4.8 hours, an increase of 30% compared with 2019. However, of this part of the usage time, 7 minutes of every 10 minutes are spent on social applications, photos and videos. in video applications.

For the past year, the two words that developers feel most deeply may be “cold winter”. With the pressure from various fields, the living environment of game developers is getting worse and worse, but it is gratifying that IDFA does not Without a significant impact on the mobile game market, mobile advertising revenue continued to grow rapidly.

In 2021, global mobile advertising revenue will be US$295 billion, a year-on-year increase of 23%, surpassing the overall growth of the mobile game market and is expected to reach US$350 billion in 2022. This means that in addition to the growing mobile game revenue, the mobile advertising market with a scale of nearly 300 billion US dollars may bring new opportunities.

2021 global game list: “Genshin Impact” ranks second in the world

The top 10 of the 2021 global mobile game revenue list are: “Roblox”,“Original God”, “Gold Coin Master”,“Glory of the King”, “Candy Crush Saga”,《PUBG MOBILE》, “Pokemon Go”, “Jockey Girl”,“Peace Elite”and Dream Homes.

The top 10 global mobile game download list in 2021 are: “Free Fire”, “Subway Surfer”, “Roblox”, “Bridge Race”, “Candy Crush Saga”, “PUBG MOBILE”, “Ludo King”, “Hair Challenge” , “Among Us” and “Join Clash 3D”.

The top ten global mobile game monthly active users list in 2021:《PUBG MOBILE》, “Roblox”, “Candy Crush Saga”, “Free Fire”, “Among Us”, “Ludo King”, “Minecraft Pocket Edition”, “Subway Surfers”,《CODM》Japanese “Pokemon Go”.

The top 10 mobile game revenue list in the Chinese market in 2021 are: “Glory of the King”, “Peace Elite”, “Fantasy Westward Journey”, “Three Kingdoms: Strategic Edition”, “Yuan Shen”, “The End of the World”, “The Awakening of Nations” , “Happy Mind”, “Cross Fire Mobile Games” and “Journey to the West”.

The top ten Chinese mobile game downloads in 2021 are: “Glory of the King”, “Peace Elite”, “Happy Xiao Xiaole”, “Happy Landlord”, “League of Legends Mobile Games”, “Yuan Shen”, “Mission” Summoning Mobile Games”, “Minecraft Pocket Edition”, “Snake Battle” and “QQ Speed”.

Top 10 US mobile game revenue list in 2021: “Roblox”, “Candy Crush Saga”, “Free Fire”, “Gold Coin Master”, “Pokemon Go”, “Dreamland”,“Original God”, “Clash of Clans”,CODM and PBUG MOBILE.

Top 10 monthly active users of US mobile games in 2021: “Roblox”, “Among Us”, “Pokemon Go”, “Candy Crush Saga”,《CODM》, Minecraft Pocket Edition, Subway Surfers, Wordscapes, Bitlife, and Clash Royale.

Top 10 US mobile game download list in 2021: “Roblox”, “Among Us”, “Project Makeover”, “Subway Surfer”, “High Heels”, “Magic Tiles 3”, “Bridge Race”, “CODM”, ” Paper Fold and Count Masters.

The top ten Japanese mobile game revenue list in 2021 are: “Horse Girl”, “Monster Marbles”, “FGO”, “Pro Baseball Soul A”, “Puzzle and Dragons”,“Wild Action”, “Pokemon Go”, “Dragon Quest Walk”,“Original God”and Dragon Ball Z Furious.

The top 10 monthly active users of Japanese mobile games in 2021 are: “Disney Tsum Tsum”, “Pokemon Go”, “Monster Pinball”, “Puzzle and Dragons”, “Jockey Girl”, “Pikmin Bloom”, “Mobile Suit Gundam” UCENGAGE”, “Toon Blast”, “Hatsune Miku Mobile Games” and “Dragon Quest Match-Up”.

The top 10 Korean mobile game revenue list in 2021 are: “Paradise M”, “The Rise of the Odin Valhalla”, “Paradise 2M”, “Crasher: Origin”, “Paradise W”, “Gingerbread Man Kingdom”, “Two country”,“Original God”, “Seven Knights 2” and“Awakening of Nations”

The top ten monthly active users of Korean mobile games in 2021 are: “Roblox”, “Roblox”Brawl, Gingerbread Kingdom, Infinite Stairs, KartRider Rush+, PUBG MOBILE, Minecraft, Among Us, PUBG NEW STATE, and Blue Archive.

2021 Global Publisher List:

The top ten of the global mobile game publisher revenue list in 2021:Tencent, NetEase,Activision Blizzard, Playrix, Zynga, Supercell, Playtika, Roblox, Netmarble andMiha Tour

Top 10 global mobile game publisher download list in 2021: AppLovin, Voodoo, Azure Interactive Games, SayGames, ironSource, Crazy Labs, Zynga,Tencent, OneSoft andJinke Culture

Top 10 mobile game publisher revenue list in China in 2021: Tencent, NetEase, Lingxi Interactive Entertainment, Mihayou, Gibbit, Sanqi Interactive Entertainment, Lilith Games, Perfect World, TOEIC and Station B.

The top ten mobile game publishers in China in 2021 by download: Tencent, NetEase, ByteDance, Voodoo, Sanqi Interactive Entertainment, AppLovin, Zynga, Jinke Culture, Gigabit and Dreamland.

Top 10 US mobile game publishers by revenue in 2021: Activision Blizzard, Zynga, Playtika, Playrix, Roblox, Aristocrat, AppLovin, Supercell,FunPlus和Netmarble。

Top 10 mobile game publisher downloads in the US in 2021: AppLovin, Voodoo, Zynga, Crazy Labs, ironSource, SayGames, Azur Interactive Games, Good Job Games,Tencentand OneSoft.

Top 10 Japanese mobile game publishers by revenue in 2021: CyberAgent, SE, Bandai Namco, Konami, Sony, mixi,NetEase, GungHo, LINE and Sega Sami.

Top 10 Japanese mobile game publisher download list in 2021: Voodoo, Tokyo Tsushin, AppLovin, SE, Bandai Namco, CyberAgent, Sega Sami, Zynga, ironSource and LINE.

Top 10 Korean mobile game publisher revenue list in 2021: NCSOFT, Netmarble, Kakao, NEXON, Devsisters,4399, Web Zen,Lilith Game, Miha Tourand Com2uS.

Top 10 Korean mobile game publishers by download in 2021: AppLovin, Voodoo, Netmarble, OneSoft, ironSource, Azur Interactive Games, Devsisters, NEXON, Zynga and SayGames.

This Article is curated from Source and we only provide the English version of the Story.

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