In 2021, the revenue of the global mobile game market will not decline due to the easing of the epidemic. At the same time, Chinese mobile game companies continue to expand their territories overseas, and their achievements are even more remarkable than in 2020.
Sensor Tower data shows that in 2021, a total of 42 Chinese mobile games will generate more than US$100 million in revenue in overseas markets, with a further 5 added on the basis of 2020.
The total revenue of the TOP30 mobile game products from overseas revenue reached US$11.5 billion in the App Store and Google Play, an increase of 24% from US$9.24 billion in 2020 and 1.8 times that of 2019.
In September 2021, on the 1st anniversary of the launch of Mihayou’s “Yuan Shen”, the overseas revenue of the mobile terminal reached 230 million US dollars, breaking the monthly revenue record of overseas mobile games set by the game in October 2020.
The US market contributed US$3.6 billion in revenue to TOP30 mobile games, an increase of 53% compared to 2020, replacing Japan and becoming the largest overseas market for Chinese mobile games.
TOP30 list of overseas revenue in 2021
While actively promoting Chinese culture to overseas markets, Mihayou’s “Yuan Shen” has also become the champion of annual revenue of overseas mobile games.
Thanks to its excellent operating strength, the revenue of IGG’s “Era of the Kingdom”, which has been on the market for 6 years, has maintained steady growth, and its overseas revenue in 2021 will increase by 56% compared with 2020.
37 Interactive Entertainment “Puzzles & Survival”, with its unique “match-3 + SLG” gameplay, maximizes the potential market and finds a long-term and stable commercialization path. It is one of the few new games that has successfully entered the list. .
Lingxi Interactive Entertainment’s “Three Kingdoms: Strategic Edition”, which is firmly at the top of the domestic mobile game best-selling list, has landed in Hong Kong, Macau, Taiwan, South Korea and Japan, and ranked 14th on the list.
In addition to the list, products with overseas revenue of more than 100 million US dollars also include Bole Technology’s “Jackpot World™”, Sanqi Interactive Entertainment’s “Song of the City of Clouds”, Chuangku Interactive’s “Be The King”, and Tencent’s “Glory of the King” Overseas edition, Yoxing Network’s “Azur Lane”, Chaoxi Guangnian’s “RO Ragnarok: The Birth of a New Generation”, Youta Network’s “The Grand Mafia”, Yalla Group’s “Yalla Ludo”, Mengjia Network’s “Sultan’s Game”, Mihayou “Hangkai 3”, Lilith “Warpath”, and Leyi Network “West Game”.
Popular overseas markets
In 2021, global mobile game player spending on the App Store and Google Play will reach $88.5 billion, an increase of 11.2% compared to 2020.
Among them, US players paid $25.4 billion, making it the largest mobile game market outside of China. With the deepening of Chinese mobile game manufacturers going overseas, the 30 mobile game products on the list have attracted more than US$3.6 billion in the US market throughout the year, a substantial increase of 53% compared to 2020. Compared with the size of the US market, we believe that this number still has broad room for growth.
In the highly competitive Japanese market, Chinese mobile games have also achieved impressive results. In 2021, a total of 6 products including “Genshin Impact”, “Wild Action”, “Idle Girl”, “Idol Dream Festival!! Music”, “Underworld” and “Puzzles & Survival” will enter the top 20 best-selling list of Japanese mobile games for the year , an increase of 2 models from 2020. Revenue from the Japanese market increased by 10% accordingly, making it the second largest market for Chinese mobile games to go overseas.
Driven by competitive games such as Tencent’s “PUBG Mobile” and Mutong Technology’s “Endless Showdown”, the annual revenue of the Turkish mobile game market exceeded 600 million US dollars, a year-on-year increase of 70%. The local revenue of Top30 overseas mobile games increased by 140%, making Turkey the seventh largest overseas market.
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