The New Amazon Fire TV Omni QLED has a Scary Identification Feature

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The new 65- and 75-inch TVs offer more excellent image quality and switch on automatically to display artwork, photographs, and widgets.


Amazon is taking its television business seriously. The new Fire TV Omni QLED series has a unique “ambient” experience that employs sensors to sense your presence in the room and promises to offer greater image quality and functionality than the company’s current TVs.

All of that is offered at a price targeted explicitly at midrange models from well-known companies like Samsung, TCL, and Vizio. The new models were disclosed on Wednesday as part of Amazon’s gadget presentation. Two versions of the Fire TV Omni QLED series are currently up for preorder: a 65-inch model costs $800, while a 75-inch model costs $1,100.

Your TV knows you


The new versions listen to Alexa voice commands hand-free, just like the current Omni Fire TV, but they also go further. According to Amazon’s press release, “when not streaming, the Omni QLED Series uses its built-in presence sensors to recognize when a person enters the room and changes to the lovely and informative Ambient Experience.” You’re not the only one if you find it unsettling.

The screen activates to display artwork, widgets, or other material when the sensors recognize you are in the space. One thousand five hundred photographs and works of fine art, including pieces from The Art Institute of Chicago and The National Gallery of Art, are used to create the artwork. And with the Omni QLED, all the art is shown, unlike Samsung’s The Frame TVs. If you don’t want the TV to display art, it may also show your photo library.

Widgets like calendars, to-do lists, sticky notes, or news headlines can also be shown on TV. Additionally, they can control Ring doorbells and other smart home appliances. You may also request music to be played on the TV, screen, or no screen.

The system can comprehend the environment’s context. During the day, it will automatically turn on, but not at night. The TV has a physical switch you may use to turn the microphones off. A “do not disturb” feature also turns off the ambient experience during specific hours. There is a menu option to disable presence detection fully. According to Amazon, no identification is determined from the data transmitted regarding the use of the function.

The Ambient experience on the Fire TV Omni QLED looks comparable to modes on Samsung and LG TVs, both of which display artwork and widgets on the screen while the TV is off. Still, with the automation of presence, sensors are added. The concept of television that recognizes your company is not novel. None of those TV makers have the same level of artificial intelligence and data expertise as Amazon Alexa—Sony did it back in 2009 to conserve electricity, for instance.

A collection of image improvements


In terms of visual quality, the Omni QLED could be intriguing even if you turn off all the “ambient” elements. They have full-array local dimming, which usually enhances contrast and HDR by individually adjusting brightness in various screen regions. How precisely the light may be dimmed depends on the number of zones. Even if having more zones doesn’t always equate to higher image quality, in my experience as a TV critic, it frequently does. The Omni QLED offers more zones than the Vizio MQX but less than the TCL 6-Series, with 80 zones on the 65-inch model and 96 on the 75-inch model.

Quantum dots, often known as “QLED,” provide this TV with superior color and brightness to comparable TVs. Amazon does not, however, give a brightness specification in nits. Most HDR formats, including Dolby Vision IQ, which adapts the image to various lighting situations via an ambient light sensor, are supported by the Omni QLED.

Support for Auto Low Latency mode and Variable Refresh Rate is included in the gaming features. Its 60Hz refresh rate, in contrast to certain midrange TVs’ 120Hz refresh rate, prevents it from utilizing the highest-quality 4K/120Hz output from the Xbox Series X and PlayStation 5.


The Amazon Fire TV streaming platform is included inside the Omni QLED. It does not come with the new Voice Remote Pro from the firm, only a regular voice remote. Additionally, Amazon is keeping its current Fire TV Omni and 4-Series TVs on the market without making any modifications.

Separately, Amazon also unveiled an upgraded Fire TV Cube, a new Alexa Voice Remote Pro, a function that gives the Echo Show 15 access to Fire TV streaming menus and a Fire TV remote.


In October, the Fire TV Omni QLED line will be available.

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