Today we will look at all the changes that have occurred on Twitter since Elon Musk took over:
1- Mass layoffs of Twitter employees:
Elon Musk made his first Twitter decision as soon as he walked into the corporate headquarters on October 27, 2022; The members were: Parag Agrawal, CEO of the platform, Ned Segal, CFO, Vijaya Gadi, Legal Officer, and Shawn Edget, General Counsel.
He then quietly fired other executives, including some who announced their resignations, including firing the CTO while he was on leave.
Then, four days later, Sarah Personnet, Twitter’s ad sales manager, quit her job, which worried advertisers even more.
By the morning of Friday, November 4, 2022, Musk had fired up to 3,700 employees, including nearly half of Twitter’s employees, and that affected all of the company’s departments.
Employees were told in an email Thursday night that the company would begin the difficult workforce reduction process on Friday.
“We understand that a number of people who have made significant contributions to Twitter will be interested, but unfortunately this action is necessary to ensure the company’s future success,” the letter reads.
And it didn’t take long for some employees to file a lawsuit on Twitter for the layoff proceedings.
Musk also said he plans to implement the plan to lay off employees, reducing infrastructure costs by $ 1 billion annually.
2- Increase in the price of the account authentication service:
On November 1, Musk announced that the price of his Twitter Blue verification subscription service would be raised to $ 8 per month instead of $ 5, after criticizing his plan to charge $ 19.99 per month for the service. .
“Power to the people! Blue for $ 8 a month,” Musk tweeted.
Then the Twitter platform started on Saturday, November 5, launching the Twitter Blue service at $ 8 a month for application users via iPhone phones, as the latest Twitter update is now available in the Apple App Store (App Store), which indicates that users who pay a $ Per $ 8 per month fee will receive the blue verification check mark on their account just like: the celebrities and politicians we already follow.
The update is currently listed as available to users in the United States, Canada, Australia, United Kingdom, and New Zealand.
But on Sunday the New York Times quickly reported that Twitter has delayed users’ access to the service until after the end of the mid-term elections in the United States scheduled for Tuesday to avoid influencing the election or creating confusion because the service is more efficient. easy for any user to verify their account, which makes it a reliable part for users.
3- Advertisers have withdrawn from Twitter:
Musk’s decisions to fire employees and reduce restrictions on content posted on Twitter have alarmed advertisers across the platform and this has prompted IPG, one of the largest advertising companies in the world, to recommend its customers to suspend spending on the. platform.
IPG’s clients include: American Express, Coca-Cola, Fitbit, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel and Spotify.
Other companies have stopped advertising on Twitter in recent days, including: Volkswagen, General Motors, Pfizer and Audi. This caused a significant drop in the platform’s revenues, announced by Elon Musk via his account, and attributed the reason to pressure from activist groups on advertisers!
4- The return of the Vine service for videos:
In an October 31 tweet, Musk interviewed his followers to see if they’d like to bring back Vine, Twitter’s discontinued short video service.
About 70% of his followers said yes, and within a day reports surfaced that he had ordered developers to work to bring the Vine service back to life, expiring later this year.
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