Festivals generate revenue comparable to the Super Bowl

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Niantic has calculated from data from the statistics platform Statista that: Pokemon GO can be a real economic factor. The three major live events (festivals) in 2022 are said to have contributed approximately $309 million to the host cities’ economies.

The total costs of the participants and the associated higher tax revenues are included in this. According to the report, these numbers are in line with revenues from “Los Angeles County Super Bowl LVI ($234-477 million) and the 2022 European Women’s Football Championship, which was played in nine cities in England.”

On average, each visitor spent about $650 on the festivals. Also not unimportant: about 45 percent of all visitors plan to visit the cities again in the next twelve months.

According to Niantic, the live events put the spotlight on host cities worldwide. Tens of thousands of players travel from home and abroad. “This year’s Pokémon GO Fest events have been well received by the thousands of Trainers who have traveled to new cities and countries to play with others after a long hiatus,” said Michael Steranka, director of Pokémon GO Live Game Division at Niantic.

“It was a celebration of the unparalleled Pokémon GO community, which also underlined Niantic’s overarching goal of empowering people to socialize and exercise outdoors. However, the significant financial gain for the host cities is the icing on the cake.”

In Berlin, in 2022, more than 40,000 trainers spent a total of $49.2 million, walked an average of 7.6 kilometers and caught 14 million Pokémon. 88 percent of the visitors came from outside, 43 percent even from abroad. Everyone spent an average of $521, with restaurants, pubs and shops benefiting the most.

Artwork: Pokemon GO, The Pokemon Company, niantic

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