340 million people interact with sports content every day

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Around 340 million people interact daily with various sports content and augmented reality experiences, especially in football, on the “Generation Z” community, coinciding with the launch of the 2022 World Cup, as research has shown that 55% of users shares topics related to sports, while 58% of them interact with content related to sports, according to a survey conducted by the platform ‘Snapchat’.

The numbers and interaction are expected to increase as the tournament rolls out to 20 million users from the Kingdom. Because the platform uses the innovations of augmented reality technology and its seven objectives, some of which will focus on supporting the Saudi national team, while others will give fans immersive experiences that will make them feel like they are at the heart of the event.

In a related context, the platform has signed a new partnership agreement with the “Airport” platform. Support the achievement of tourism objectives in the Kingdom of Saudi Arabia, through marketing for distinguished destinations, and the 2022 FIFA World Cup through social media platforms that engage strongly with youth.

The partnership, supported by augmented reality technology, also aims to communicate with football fans, organize interactive competitions between them, provide prizes and gifts during and after the tournament, and increase fan interaction through a number of different marketing objectives. augmented reality.

On this occasion, Faisal Al-Rajhi, president of Al-Matar, said: “Most of the Saudis are football fans and fans of the national team, and they are passionate about technology, and this cooperation will allow us to celebrate this football event with these fans and explore opportunities to take advantage of Saudi Arabia’s online travel market.” “.

Al-Rajhi added, “We have engaged with more than 3 million users to send encouraging messages to the Saudi national team, which will help draw attention to marketing messages for the domestic tourism market.”

In the same context, Abdullah Al-Hammadi, Regional Business Director of Snap, commented: “The 2022 FIFA World Cup, which will be held in Qatar, is a historic occasion and a great opportunity to engage with our large Saudi audience through augmented reality technology and programs available.”

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