Oh, that’s a fresh approach. The executive vice president of corporate affairs and chief communications officer of Activision Blizzard, Lulu Cheng Meservey, loves HBO’s version of The Last of Us. Very good. She considers it evidence that Microsoft’s $69 billion purchase of Activision Blizzard should be approved.
The executive made a point of alerting the Federal Trade Commission via Twitter about the phenomenal success of Sony’s most recent TV venture, which we would have to assume at least some agency members are aware of.
Hi @FTC — did you catch last night’s episode of The Last of Us? It was incredible.
No wonder the show is breaking records. It’s a true blockbuster, watched by tens of millions.
If you haven’t already, you should check it out. You may be particularly interested in the fact that pic.twitter.com/MhcT0DmOsM
— Lulu Cheng Meservey (@lulumeservey) January 30, 2023
Sony “continues to dominate” the console industry, according to Meservey. Its huge IP portfolio in gaming, TV, film, and music is highly astounding. She concludes that Sony is “the first of us” in gaming, and they will be fine without the FTC’s protection.
It will be interesting to watch if this brave move pays off, Cotton. It is merely the most recent development in a plot that has been developing for more than a year, with Sony adamant that Activision Blizzard must keep its independence. Microsoft is making every effort to get the issue passed.
But there’s no cause for concern.
Sony has an unrivaled warchest of IP, not just in gaming but TV, movies, and music — which can be developed into games, or can market existing games.
Case in point: the TV show The Last of Us is already generating renewed interest in that game.
— Lulu Cheng Meservey (@lulumeservey) January 30, 2023
