Now, Electronic Arts appears set to sign a deal worth at least £488 million to secure the rights to the English Premier League for a period of six years, apparently to be used in the next Canadian football-themed video games. giant.
In addition, according to what this new report reveals, this new contract signed by EA Sports will feature a value more than double that previously signed between the two companies. For Sky Sports, clubs have already been notified that this new deal has been reached, which will bring in around £80m a year into the UK’s major league football coffers.
With this new deal, EA Sports will gain the rights to some of the most powerful and popular teams in the world, not to mention Manchester City, Liverpool or even Arsenal, the team currently at the top of the Premier League. League table.
Obviously, the exorbitant cost of the aforementioned contract reflects the absolute and undeniable importance that the Premier League enjoys in the world of football, which, as we remember, was the first with a clear non-attachment to profit thanks to its pharaonic television agreements.
Having said that, this novelty is not surprising, given that Electronic Arts is in need of similar agreements after losing its FIFA license in recent months due to exorbitant requests from FIFA itself (about a billion dollars), resulting in the series changing its name for the first time in thirty. years.
Due to this very important innovation, the next football video game from Electronic Arts will not be called FIFA 24, but EA Sports FC.
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