Xiaomi launched its high-end smartphone globally on Sunday as the Chinese electronics giant looks to grab a share of the phone market dominated by Apple and Samsung.
And after the launch of the Xiaomi 13 and 13 Pro phones in China in December, the Beijing-based company announced the introduction of the devices to global markets, according to “CNBC”, and Al Arabiya.net reviewed it.
The phone “Xiaomi 13 Pro” contains a 6.73 inch screen and the latest processor of the American company “Qualcomm” – Snapdragon 8 of the second generation.
The phone also has a triple lens camera and other features like ultra-fast charging. The company also referred to the enormous capabilities of the camera which it co-designed with the German company ‘Leica’.
The price of the “Xiaomi 13” phone starts at $1053, while the top version, “13 Pro”, starts at $1,370.
The launch of the new phone comes after a difficult year for the phone industry in general, and for “Xiaomi” in particular, whose shipments decreased during the year 2022 by 26%, according to the research firm “IDC”. which is the largest decline among the top 5 telephone companies. The company also reported a loss in the September quarter.
Over the past year, smartphone shipments alone dropped to 1.21 billion, which is the lowest number of phones produced globally since 2013, according to IDC.
Data from research firm Canalys shows that high-end smartphones costing more than $800 accounted for 18% of the total phone market in 2022, up from 11% in 2020.
And “Canalys” said that “Xiaomi”’s plan to compete with “Apple” and “Samsung” is facing great difficulties, as the two companies controlled 92% of the phone market in the upper segment of the market in 2022.
