Electronic Arts and Nike have come to an agreement that will see Nike NFTs incorporated into upcoming titles in the EA Sports franchise. The “virtual assets” will be produced through the Web3 marketplace platform that Nike has developed. Swoosh.
According to a press release issued by Nike, “Nike’s new partnership with EA Sports will look to build new immersive experiences and unlock new levels of customization within the EA Sports ecosystem.” It has been decided that EA Sports and Nike will collaborate on future game selections for EA Sports games. The Swoosh virtual creations are available, providing members and players with one-of-a-kind opportunities for self-expression and creative expression through the medium of sport.
According to the statement, EA Sports would utilize this cooperation to produce “new immersive experiences.” Additionally, it asserts that it would make available to gamers of EA Sports games new levels of in-game personalization options.
Andrea Hopelain, EA’s senior vice president of brand for EA Sports and Racing, was quoted in a press release as saying, “All of us at EA Sports are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sport, and culture,”
“By collaborating with Swoosh, we will bring creativity and the freedom to express oneself to the forefront for fans as they connect, compete against one another, and share their love for the sport.”
The announcement did not mention any particular games in particular. In addition, it does not address NFTs in any specific way; yet, given the platform, it is abundantly evident that this is the direction in which things are going.
Nike has stated that additional information regarding the functionality of this integration will be made public in the upcoming months.
What are your thoughts on the announcement that Nike NFTs will be available in EA Sports games?