By James Scout/ Oct 24, 2022

According to Apple, More Ads Will be in the App Store Starting Next Week

This week, Apple sent out an email to developers informing them that starting on Tuesday, October 25, in all nations outside of China, There will soon be app-specific ads in the Today tab of the main App Store and a "You Might Also Like" section at the bottom of each app listing.

More Ads in the App Store Starting 

One of the first pieces of content users sees when they open the App Store is your app, according to a page on Apple's website about App Store ad placements. "With a Today tab ad, your app can appear prominently on the front page of the App Store," it says.

More Ads in the App Store Starting 

Developers will now be able to place ads in the Today tab for the first time; up until now, this tab has only shown editorially chosen content from the App Store's editorial team, with no paid placement.

More Ads in the App Store Starting 

A new feature that allows developers to advertise their apps on the pages of other apps is the "You Might Also Like" section.

More Ads in the App Store Starting 

According to legal expert Florian Mueller, the "You Might Also Like" ads are "another way of increasing the effective app tax rate, forcing developers to buy ads on their app pages to avoid others steering customers away from there," he claimed in a tweet.

More Ads in the App Store Starting 

Apple wants to nearly triple its current advertising revenue to reach at least $10 billion annually.

More Ads in the App Store Starting 

According to Gurman, Apple will roll out search result ads in Apple Maps next year in addition to the App Store. In contrast, Apple's News and Stocks apps already display conventional banner ads.

More Ads in the App Store Starting 

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