By  James Scott/ Dec 19, 2022

Apple Conducts Tests on Bundle Subscription Discounts for the App Store

To benefit app developers and customers, Apple recently  announced a pilot program called "contingent pricing" on its App Store. This program aims to allow developers to offer attractive discounts to customers with multiple subscriptions.

App Store

Contingent Pricing is a new feature introduced by Apple that enables app developers to offer discounted subscription prices to customers who are actively subscribed to another subscription on the App Store.

App Store

Contingent Pricing holds several advantages for both app developers and customers. For developers this feature allows developers to win customers by offering special discounts that make their subscription plans more appealing.

App Store

By leveraging contingent Pricing, developers can create unique marketing strategies to attract customers. For instance, offering discounted subscription pricing to customers who have an active subscription with another developer can entice them to try a new app or service.

App Store

Retaining subscribers is a crucial aspect of running a successful app business. With contingent Pricing, developers can encourage subscribers to continue their subscriptions by lowering Pricing.

App Store

Apart from within-app promotions, developers can also utilize the discounts offered through contingent Pricing in their App Store advertising and marketing strategies.

App Store

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