BY JAMES SCOTT/ JAN  16, 2023

Apps That Would Bring Google TV's Biggest Feature to Fire TV are Being Blocked by Amazon

As content continues to shift between different streaming platforms, Google TV has taken on the role of a lifeboat by making it simple to identify which material is accessible on which service.

Google TV's Biggest Feature to Fire TV

Since then, some third-party programs have discovered methods to duplicate that. However, Amazon prevents access to that "guide" feature on its Fire TV platform.

Google TV's Biggest Feature to Fire TV

The "content guide" feature on Google TV enables the platform to display information on where viewers may stream or buy movies and TV series. These pages frequently can "deep link" into other programs.

Google TV's Biggest Feature to Fire TV

For instance, searching for "The Office" yields a button that launches the Peacock app and launches the show.

Google TV's Biggest Feature to Fire TV

Last year, Plex introduced comparable capabilities into a number of its apps. Like Google TV, it could search content across providers and link directly to it.

Google TV's Biggest Feature to Fire TV

However, Tech Hive notes that Amazon Fire TV cannot access Plex's "Discover" "guide" feature. Amazon has altered its regulations to prevent apps on Fire TV from deep-linking to other apps, albeit Amazon hasn't officially acknowledged this move.

Google TV's Biggest Feature to Fire TV

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