By James Scout/ Oct 19, 2022

Thank Goodness YouTube has Dismissed its 4K Premium Paywall Experiment

You are the product that Google is selling to advertisers, so say what you want about its services being free. Most of us are happy to watch some targeted advertisements as long as they give us access to that delicious content.

YouTube cancel Premium Paywall 

You are the product that Google is selling to advertisers, so say what you want about its services being free. Most of us are happy to watch some targeted advertisements as long as they give us access to that delicious content.

YouTube cancel Premium Paywall 

However, we become extremely concerned when we learn that the content will be placed behind a paywall.

YouTube cancel Premium Paywall 

This is precisely what we observed in a recent YouTube test that only allowed paid Premium subscribers to view 4K content. Thank goodness that test is over now.

YouTube cancel Premium Paywall 

Earlier this month, a small number of YouTube users were forced to participate in the platform's most recent test, which infuriated the platform's users.

YouTube cancel Premium Paywall 

We observe YouTube constantly experimenting, whether through studies users can choose to join in or A/B tests it runs with all users. One of the latter appears to have been this 4K project.

YouTube cancel Premium Paywall 

2160p content was identified for the viewers who were present as being exclusive to paid Premium subscribers.

YouTube cancel Premium Paywall 

YouTube has confirmed that it has "fully turned off this experiment." And even though we haven't yet seen any concrete proof of that. Did we bring bad luck?

YouTube cancel Premium Paywall 

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