Elon Musk Claims that Apple has "Fully Resumed" Twitter Advertising

[{"selector":"#anim-51adf486-bb5c-4258-b3d3-952c0612daf5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(30.048077395818%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] By James Scout/ dec 5, 2022 Learn more

[{"selector":"#anim-8b601374-f994-4af3-b488-fd47be8b69c7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.819722661596256%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] According to CEO Elon Musk, during a two-hour Twitter Spaces chat that Bloomberg covered, Apple has "fully resumed" advertising on the Twitter social network. Additionally, Musk reaffirmed that Apple is Twitter's top advertiser. Twitter Advertising

[{"selector":"#anim-dc289973-8200-45d2-b69b-b1d4d77ef478 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.819722661596256%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Five days ago, Musk alleged that Apple hated "free speech," was "making moderation demands," and had stopped spending on advertising. Twitter Advertising

[{"selector":"#anim-b0919b93-0b5b-4e7e-8daf-2e9b2bc98f8c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.819722661596256%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] This sparked a flood of press reports about a potential conflict between Apple and Twitter. Twitter Advertising

[{"selector":"#anim-ce451e27-0279-4a82-90a3-17b08ab541d8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.819722661596256%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Musk stated publicly that Apple had "mostly stopped" running advertisements on Twitter and threatened to "withhold Twitter from its App Store." Twitter Advertising

[{"selector":"#anim-e3d15501-e045-473b-88ee-34ad55c51941 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.819722661596256%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Then, two days after making those remarks, Musk met with Tim Cook, the CEO of Apple, and ultimately changed his mind. Twitter Advertising

[{"selector":"#anim-79fea052-4910-4222-8994-04db0e424e77 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.819722661596256%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Cook "was clear that Apple never considered doing so," according to Musk, who claimed that there had been a "misunderstanding" about Twitter possibly being removed from the App Store. Twitter Advertising

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